Adriana Cruz

Cruz, Adriana
Adriana Cruz

Vice President Global Expansion & Recruitment
Austin Chamber of Commerce

Adriana Cruz is the Vice President of Global Corporate Recruitment for the Austin Chamber of Commerce, representing a five county region with a population of 1.7 million. Cruz has over 20 years of strategic marketing and account management experience with 14 years specializing in economic development marketing.
Her current responsibilities include promoting the Austin region around the globe to recruit and attract companies for relocation or expansion. Her industry focus includes corporate and regional headquarters and convergent technologies including software, semiconductor, and nanotechnology. She has assisted globally recognized companies in their relocation or expansion to Austin including Hanger Orthopedic, LegalZoom, Facebook, and eBay.
Since 2007 she has overseen the Chamber’s international program, including hosting over 90 international business delegations and dignitaries representing more than 30 countries.
Prior to joining the Chamber, Mrs. Cruz worked as an economic development consultant where she prepared economic development marketing strategies for communities across the country. Adriana also served as Director of Marketing in Governor Rick Perry’s Economic Development and Tourism Office, where she oversaw the state’s economic development marketing initiatives including the development of the “Texas Wide Open for Business” brand campaign, and the TexasOne marketing program.
Adriana received her B.B.A in Marketing from the University of Texas at Austin.  She is President of the Foreign Trade Zone Corporation of Central Texas, a Board member of EDCO Ventures, and a member of the Texas Economic Development Council.