Bertelsmann Foundation

The Bertelsmann Foundation (BFNA), established in 2008, is the North American arm of the Germany-based Bertelsmann Stiftung, one of Germany’s and Europe’s largest think tanks. The Bertelsmann Founda-tion is a driver of social change, committed to promoting the freedom of individuals and societies and inter-national understandings.

BFNA has been at the forefront of research and debate on the TTIP, the ambitious free trade agreement currently being negotiated by the United States and the European Union. With offices on both sides of the Atlantic, BFNA has been uniquely qualified in encouraging public debate on the TTIP, convening key Euro-pean and American stakeholders to discuss the nuances of a potential agreement while providing timely anal-ysis on the negotiations and the challenges EU and US negotiators face in seeking an agreement.

To that end, BFNA has over the last year released several publications focusing on the TTIP. These include the Transatlantic Trade and Investment Partnership: Ambitious, but Achievable (A Stakeholder Survey and Three Scenarios) (March 2013), a stakeholder survey outlining attitudes and opinions prior to the commencement of TTIP negotiations, and TTIP and the Fifty States, a report analyzing the economic impact of a TTIP on all 50 US states released in partnership with the Atlantic Council and the British Embassy in Washington, DC.

Beginning in May 2014, BFNA will also launch the TTIP Town Hall, an information and awareness-raising program that will focus on the local and regional aspects of a TTIP, expanding the discussion beyond Wash-ington, DC. The program will focus on five US cities throughout the United States over a two-year period. Through a series of meetings, presentations and “town hall” gatherings, BFNA will provide an opportunity to those whose perspectives are traditionally underrepresented in trade negotiations to express their intensity of interest in, priorities for, and concerns about the TTIP agreement.

Phillippe Bouyoux

anglaisPhilippe Bouyoux is currently Minister Counselor for Economic Affairs at the French Embassy in Washington DC; he was appointed on October 7, 2013. Prior to that, he was Deputy to the General Commissioner for Investment at the department of the Prime Minister from March 2012 to October 2013 and Counselor from March 2010 to February 2012.

Prior to this appointment, he was in charge of the special report on Strategic priorities for investment with the Commission chaired by Mr. Juppé and Mr. Rocard, former Prime Ministers. From September 2005 to June 2009, he was Director in charge of Economic Policy at the Department of Treasury and Economic Policy, Ministry of Economy and Finance. Previously, he was posted in Singapore as Head of the Economic Department for ASEAN at the Embassy of France. From 2002 to 2004, he served as Counselor for macro economy and public finances on the staff of the Minister of Economy and Finance. From 1999 to 2002, Mr. Bouyoux was Head of the Financial and Economic Department at the Embassy of France in Brazil. In 1997-1999, he was Deputy Assistant Secretary in charge of macroeconomic and financial policy; and before that, he served as Technical Counselor on the staff of the Prime Minister. He served also as Director of the National School for Economics and Statistics (ENSAE) in 1996. He worked previously at the European Commission as Counselor to the Director General for Economic and Financial Affairs (1992-1995). He started his career at the National Institute for Statistic and Economic Studies (INSEE) and was in charge of the quarterly national accounts (1982-1988), then at the Economic Forecast Department (1988-1992) of the Ministry for Economy and Finance.

Mr. Bouyoux was born in 1957. He is an Economist and Inspector General of Finance. He is graduated of the National School for Economics and Statistics (ENSAE), and has a Master’s degree. He is married and the father of two children.

Mario Buisán


Mario Buisán is the Trade Commissioner of the Embassy of Spain in Miami, Florida. He is responsible for commercial promotion of Spanish goods into the US market, and strengthening business relations and Spanish investments in this area. From 2004 to 2009, he was Director General of Information and Investments at the Spanish Institute for Foreign Trade (ICEX). Prior to this, he was Deputy Director General of International Affairs at Banco de España. He also worked at the MIGA Agency of World Bank. He was a former Trade Commissioner of Spain in Düsseldorf, Germany and has occupied several positions in the Ministry of Economics and Finance.

Mr. Buisán was an Associate Professor of Applied Economics at Carlos III University in Madrid and a Professor at the Instituto Nacional de Administración Pública and at the Centro de Estudios Comerciales. He was also a member of the Board of Directors of: Compañía Española de Financiación del Desarrollo, S.A. (COFIDES); Sociedad Estatal Española P4R, S.A. (company specializing in foreign trade); and, SAECA (business based on the issuance of bank guarantees for investments in the agricultural sector). Mr. Buisán holds a double Major in Economic and Business Sciences, and a Law Degree. He is a member of the State Economists and Trade Exports Body of the Spanish Government. He often lectures in several forums about the globalization of the Spanish economy and businesses. He has written several articles on business and economic globalization; financial, commercial and European Union interests.

James Clad

CladJames Clad consults for energy and investment firms, and is senior adviser at the Center for Naval Analyses and at Jane’s Defence and Cambridge Energy Research Associates (CERA). During 2002-10, he served as US deputy assistant secretary of defense for Asia, and as senior counselor at the Overseas Private Investment Corporation and the Agency for International Development. From 1995-2002 he held a Georgetown University Luce foundation professorship and was, concurrently, Director/Asia-Pacific Energy at CERA.

Trained as a New Zealand lawyer, his career has focused on Asian commercial and security affairs broadening after 2002 to include the Middle East. In the 1980s-90s, he wrote for the Far Eastern Economic Review, and had fellowships from St. Antony’s College, Oxford, from the Carnegie Endowment, and from Harvard’s Center for International Affairs. He also served in the New Zealand diplomatic service.

His first book, Business, Money & Power in Southeast Asia (1991), surveyed Asian capitalism while his next, After the Crusade (1996), critiqued US foreign policy. His most recent book is a volume on political geography, The Borderlands of Southeast Asia. He received the Secretary of Defense Exceptional Public Service Award in 2009 and, in June 2011, became a Member of the New Zealand Order of Merit, a royal honor. He is married to Aurora Medina, a World Bank official, and has three children.

Adriana Cruz


Adriana Cruz
Vice President Global Expansion & Recruitment
Austin Chamber of Commerce

Adriana Cruz is the Vice President of Global Corporate Recruitment for the Austin Chamber of Commerce, representing a five county region with a population of 1.7 million. Cruz has over 20 years of strategic marketing and account management experience with 14 years specializing in economic development marketing.
Her current responsibilities include promoting the Austin region around the globe to recruit and attract companies for relocation or expansion. Her industry focus includes corporate and regional headquarters and convergent technologies including software, semiconductor, and nanotechnology. She has assisted globally recognized companies in their relocation or expansion to Austin including Hanger Orthopedic, LegalZoom, Facebook, and eBay.
Since 2007 she has overseen the Chamber’s international program, including hosting over 90 international business delegations and dignitaries representing more than 30 countries.
Prior to joining the Chamber, Mrs. Cruz worked as an economic development consultant where she prepared economic development marketing strategies for communities across the country. Adriana also served as Director of Marketing in Governor Rick Perry’s Economic Development and Tourism Office, where she oversaw the state’s economic development marketing initiatives including the development of the “Texas Wide Open for Business” brand campaign, and the TexasOne marketing program.
Adriana received her B.B.A in Marketing from the University of Texas at Austin.  She is President of the Foreign Trade Zone Corporation of Central Texas, a Board member of EDCO Ventures, and a member of the Texas Economic Development Council.

Katalin Csorba

KatalinEDUCATION                                                                    Master of International Relations, 2004, CCNY, City University of New York, USA

Bachelor of Business Administration, 1991, College of International Trade, Budapest Business School, Hungary

Bachelor of Arts in Russian Language and Literature, 1986, College of Education, University of Szeged, Hungary

Bachelor of Arts in English and Hungarian Language and Literature, College of Education, University of  Pecs, Hungary


Leadership program on Japan, 2008, Scholarship of the Japanese Ministry of Economy, Trade and Industry, Japan
Studies in Trade and Investment Diplomacy, 1998, University of Oxford, University of Birmingham, British Know How Fund, Hungary
Foreign Investment Promotion Studies, 1998, Scholarship of the Japanese Ministry of Foreign Affairs, Japan
Japanese Foreign Trade Promotion Program, 1997, University of Kobe, Scholarship of the Government of Japan, Japan
English Language and Literature Program, 1990, Scholarship from the British Council, United Kingdom


2011-Present   First Counselor, Head of the Hungarian Economic Representatives in the U.S., Embassy of Hungary, Washington, DC,                                            Ministry of Foreign Affairs
2005-2011        Director, Bilateral economic relations with BRIC and overseas developed countries, Ministry for National Economy, Hungary
2004-2005       Trade Commissioner, Hungarian Trade Commission, Chicago, USA
1999-2003        Deputy Trade Commissioner, Hungarian Trade Commission, New York, USA, Embassy of Hungary,
1987-1999          Counselor, Desk Officer for USA, Canada, Japan, Australia, New-Zealand, previously involved in IBRD, EBRD, IMF issues and topics,                                      Ministry of Economy, Budapest, Hungary
1980-1987          Teacher Jozsef Attila Junior High School, Hodmezovasarhely, Hungary


Lecturer: International Economics in English at the Budapest Business School, Hungary
Translator and Interpreter for the Office of Immigration and Nationality of the Ministry of Internal Affairs, Hungary

Tomáš Hart

HartTomáš Hart has been an Economic Counsellor at the Embassy of the Czech Republic in Washington, D.C. since August 2013. He was an Economic Counsellor in New York in 2007-2011. He also worked for Embassy of the Czech Republic in Belgrade in 2000-2005 as an Economic Attache.

In the years of 2006-2007 he worked as an advisor to the Deputy Minister of Industry and Trade. From September 2011 to April 2012 he was an advisor to the General Manager at CzechTrade, trade promotion agency of Czech Republic. From June 2012 to July 2013 he was a Secretary to the Economic Section of Ministry of Foreign Affairs of the Czech Republic.

Prior to working for Czech govermnent, he worked as a Marketing and Sales Manager of a Swedish company GCE Autogen in Chotebor, Czech Republic.

Tomas Hart graduated from two universities: Technical University in Saint-Petersburg, Russia (1995) and Prague’s University of Economics (2004). He also holds an MBA from University of New York in Prague (2013).

Henk Jelsma

JelsmaHenk Jelsma, President

Radial Drilling Services, Inc.

Mr. Jelsma is an inventor and developed the innovative radial drilling technology that is used today throughout the world. RDS is a Houston-based service company involved in the design, manufacturing, operating and servicing of its proprietary radial drilling technology for oil & gas rehabilitation and production optimization. Mr. Jelsma also presently owns Dominion Oil (USA) Corp, which operates oil and gas assets in Kansas. Mr. Jelsma has also served as the COO of Aurado Energy Inc. and President of Liman Caspian Oil BV where he managed the start-up, organization, seismic, drilling and production activities of the companies in Kazakhstan. Previously, Mr. Jelsma was Senior VP for Seagull Energy Corp., a US-based independent oil & gas company, and he managed the most profitable and successful joint venture in Russia to date between a U.S. oil & gas company and a Russian oil company, known as Tatex. Mr. Jelsma supervised for the Tatex JV the drilling of 80 wells and built production to 8400 bopd resulting in annual revenues of $80 million. Mr. Jelsma is also past President and CEO of Dominion Energy PLC, a UK-listed oil & gas producing company. Mr. Jelsma is a graduate Ingenieur-Geologue of Ecole Nationale Superieure France and holds an Executive MBA from Rice University. Mr. Jelsma’s educational background and 35 years experience in the oil & gas industry in the areas of drilling and drilling technology, field exploration development and production, revitalization of oil fields and operations experience in remote and difficult areas has served him well and has helped him achieve rapid growth with his radial drilling technology.